Bottled drinking water is pure, right? Not necessarily. Bottled water can be less pure than municipal tap water in some parts of the United States. In fact, bottled water can actually be municipal tap water. Two examples are Coca Cola’s Dasani brand and Pepsi Cola’s Aquafina brand.
What is bottled water?
“Description. Bottled water is water that is intended for human consumption and that is sealed in bottles or other containers with no added ingredients except that it may optionally contain safe and suitable antimicrobial agents. Fluoride may be optionally added within the limitations established.” The United States FDA
Who regulates what bottled water has in it?
The Federal Food and Drug Administration (FDA) regulates bottled drinking water, which is classified as a “food”. The Environmental Protection Agency (EPA) regulates tap water. Amazingly, the EPA guidelines for municipal water are stricter than the FDA restrictions for bottled drinking water! You might buy bottled drinking water that is acceptable to the FDA but is not acceptable for use as ordinary bathroom tap water.
The FDA’s specific regulations for bottled water are found in Title 21 of the Code of Federal Regulations (21 CFR).
What are FDA standards?
Under the standard of quality (21 CFR, 165.110[b]), FDA allows certain levels of contaminants in bottled water.
Contaminants bottled water has in it.
1. Coliform. Coliform are rod-shaped bacteria, such as E. coli, that are normally present in the human intestine. The FDA says that bottled water may have up to 9.2 coliform organisms per 100 milliliters. See 21 CFR 165.110[b].
2. Arsenic. Arsenic is a poison. The FDA says that bottled water may have up to 0.05 milligrams per liter of arsenic. See 21 CFR 165.110[b].
3. Chloride. Chloride is a compound of chlorine, a substance used to disinfect tap water. The FDA allows up to 250.0 milligrams per liter of chloride in bottled water. See 21 CFR 165.110[b].
4. Iron. Iron is a metallic element. Your body needs some iron, but not too much. The FDA permits bottled water to contain up to 0.3 milligrams per liter of iron. See 21 CFR 165.110[b].
5. Manganese. Manganese resembles iron and is used in fertilizers. Bottled water may contain up to 0.05 milligrams per liter of manganese. See 21 CFR 165.110[b].
6. Phenols. Phenols are corrosive, poisonous acidic compounds. Your bottled water may contain up to 0.001 milligrams per liter of phenols. See 21 CFR 165.110[b].
7. Dissolved solids. “Dissolved solids” is a catch-all phrase. The FDA allows bottled water to contain up to 500 milligrams per liter of dissolved solids, of whatever type. See 21 CFR 165.110[b].
8. Zinc. Zinc is a metallic element. Your body needs some zinc, but not too much. The FDA permits bottled water to contain up to 5.0 milligrams per liter of zinc. See 21 CFR 165.110[b].
9. Fluoride. Fluoride is purposely added to some bottled water. If so, the label should say so. In addition, bottled water that is not labeled as containing fluoride may contain up …
Before you put yourself "Out There" … Do You have the Edge? Here's how to get it!
"You can tell more about a person by what he says about others than you can by what others say about him." John Maxwell
If you really want to "get out there" – make sure your packaging is tight. Work on the outside packaging as well as the "inside package." If not, you'll be hiring a publicist to do crisis PR for you because you'll need someone to do reputation management. And it's harder to stop bad press than to create good press!
So, what is the Edge? It's that "IT" factor that propels success in life. Do you have it? People who have the Edge share a number of characteristics. They are successful, but never at the expense of others. They are people who genuinely love and care about others. They hide by the Golden Rule and excellence (not perfection) is their goal.
They are long-term survivors in the business world, which has a way of devouring its own. They survive because they maintain friends. Relationships are the key to their success. They know more than networking. They connect with others and click!
They keep these friends because they are loyal to them. Their networks invariably describe them, in glowing terms.
Here are some of the qualities that can help you develop the Edge – which is essential before any PR campaign is to begin.
1. DEPENDABILITY. Do what you say you will do. This can be tricky, because it involves a certain amount of self knowledge and self management. If you say you'll follow up by 9 am Friday, you have to know what is feasible for you to be true to your word. How long will it take you to finish a project based on other things going on? You keep your schedule and know your work habits ..
Never say, "I can not" before you've tried.
2. TRUSTWORTHINESS. You may hear gossip, but you do not have to pass it along. Do not spread something that is confidential. If you get a reputation for discretion, everyone will confide in you and you will know everything that is going on, even if you do not talk about it.
3. RESPONSIBILITY. People with the Edge accept responsibility for their actions and do not blame others if they fail. They do not make excuses and freely give credit to their associates. They are quick to apologize when they are wrong. A great trait to have!
4. COMMUNICATION. Keep in touch. Call people back. Be a nice person and write short, friendly email or regular notes to stay in touch. If you are in contact with your network of friends and associates when things are going along fine for you – you'll see that they'll be there when you need them. Do not just reach out to people when you need a "favor." People know when they are being used.
5. GENEROSITY . …